THE CHALLENGE

Create a new digital brand to
funnel & retain new customers.

Asenzya a new brand identity which included a new logo, inbound marketing, a new website, video blogs and more.

THE SOLUTION

Refresh the brand using a digital-first approach with a goal of
funneling prospects down a journey to ultimately purchase.

MY RESPONSIBILITIES

• Lead internal and external site discovery sessions
• Create proposal balancing audience, functionality and
  budget
• Create GatherContent templates and manage migration
• Create IA
• Design wireframes
• Animate lo-fi prototypes
• Create User-flows for Inbound Marketing
• Design and Develop Hubspot Workflows
  • Landing Page(s)
  • Whitepapers
  • Form
  • Triggered Email Releases
• Present inspiration and concepts
• Design single concept direction while overseeing second
  designer and presentation to client
• Taking approved design to completion on all designed
  templates (desktop, tablet & mobile)
• Work with external development firm on functional specs
• Monitor backend development
• Lead QA Effort