THE CHALLENGE

Create a new digital brand to
funnel & retain new customers.

Bank Mutual was a stodgy brand unable to resonate with or support the needs of a younger target audience. Since the rebrand took hold, Bank Mutual was acquired by Associated Bank.

THE SOLUTION

Refresh the brand using a digital-first approach with a goal of
online conversion for new customers and prospects.

MY RESPONSIBILITIES

• Lead internal and external site discovery sessions
• Create proposal balancing audience, functionality and
  budget
• Create GatherContent templates and manage migration
• Create IA
• Design wireframes
• Animate lo-fi prototypes
• Present inspiration and concepts
• Design single concept direction while overseeing second
  designer and presentation to client
• Taking approved design to completion on all designed
  templates (desktop, tablet & mobile)
• Work with external development firm on functional specs
• Monitor backend development
• Lead QA Effort