THE CHALLENGE

High volume content creation with poor user experience and a complex client-managed CMS.

Create a website that uses existing content to drive organic SEO traffic, a higher page view with cross-linking, and one the client can easily update
and maintain.

THE SOLUTION

Refresh the brand using a digital-first approach with a goal of
funneling prospects down a journey to ultimately purchase.

MY RESPONSIBILITIES

• Lead internal and external site discovery sessions
• Create proposal balancing audience, functionality and
  budget
• Create GatherContent templates and manage migration
• Create IA
• Design wireframes
• Animate lo-fi prototypes
• Create User-flows for Inbound Marketing
• Design and Develop Hubspot Workflows
  • Landing Page(s)
  • Whitepapers
  • Form
  • Triggered Email Releases
• Present inspiration and concepts
• Design single concept direction while overseeing second
  designer and presentation to client
• Taking approved design to completion on all designed
  templates (desktop, tablet & mobile)
• Work with external development firm on functional specs
• Monitor backend development
• Lead QA Effort